You will receive:
- Customised Design
- Three concepts based on initial briefing.
- Two revisions based on one of the created concepts.
- Colour scheme to chosen concept.
- Two additional colour revisions to chosen concept.
- Logo library containing various file formats plus colour schemes – (Delivered via email)
Having a great logo, colour combination and a good overall look of your brand will help your business pave the way for its future success. Your logo is what makes your business recognisable, and will help potential customers to understand what your business is about from a single glance.
Introducing your business with a great logo design not only gives your business its own identity, but also helps you to win over your potential customers.
As you start entering the process of making design decisions for your business, make sure you keep in mind the idea of what message your design choices will send out to potential customers. Sending out positive vibes with your logo is important, even if it is done in the subtlest way possible. You wouldn’t want to find yourself accidentally sending out a negative message.
Best pratices when designing a logo
Choice of colour and type
Colour is a big part of logo design, and the shades and tones you choose will effect how your business is represented. Choosing the right colours for your business is a crucial step when creating your logo.
Deciding on a typeface for your business is almost as important as choosing your colour palette. The fonts and styles you use communicate different things about your business. If you are looking to be more respectable and conventional, then serif fonts are where you should be looking. However, for a more modern look, sans-serif fonts could be the option that you look at. There are, of course, many other possibilities that you can consider for font depending on the goals of your business.
White space in and around the logo is essential to having the best design. It helps direct the eyes to the point of focus on the logo. Make sure to include some white space around the main aspects of your logo design.
A good logo is the one that gives potential customers something to remember your business by. When they see your logo, they will be able to recognise that it is for your business and not struggle to remember where they have seen it before. Making sure that your logo and design is memorable to your customers is what keeps your business thriving, and ensures that customers come to you for repeat business.
Keep It Simple
When you think about the most famous brands and businesses, their logo and branding is considered to be extremely simple. Take MacDonalds, for example. They have a very simple, yet versatile logo. People all over the world can recognise this company simply through the logo, which means that MacDonalds has been able to use the same logo for decades, only making colour changes to it over the years. Simple logos ensure that making changes to it are easy, the brand is unique, and it is familiar to people all over the world.
When planning to put together a new look or branding for your business, it is important to work with professionals who know what works better to present your business identity. Rima Graphics can help you get the best possible branding for your business.